NJ Pet Supply is a proud carrier of Koha. It all started with a purpose - to help their dogs and other pets thrive. As many pet parents do, they wanted the best for their four-legged kids. They began to understand from their own experience with food and skin allergies that the two key components to keeping their dogs healthy and happy were good nutrition and good skin & coat care. They were in the skin and coat business with dermatology products and felt it was time to explore the nutrition aspect of the equation.
After much research and trial and error with different foods, they realized two things: their own dog, Ellie, who was experiencing allergic reactions and loose stool, needed proteins without unnecessary fillers, and she couldn’t digest her kibble properly. They saw an opportunity to create “minimal ingredient” pet food. Why feed your pet ingredients they don’t need? They decided to leave out any ingredients possible unless it was absolutely necessary to have them. This allowed them to create a solution for other pet parents to create a prepared food that was as close to a home-cooked meal as possible. That is how KOHA Minimal Ingredient Pet Food was born.
It has been the Koha goal from the beginning to create products that help pets thrive and live the best lives they can provide. They’ve always felt family comes first, whether they have two legs or four.