NJ Pet Supply is a proud carrier of Lafebers. Lafeber Company was built by a father-son team of veterinarians with a shared love of animals and a special passion for birds. Dr. T.J. Lafeber developed the very first commercial bird food pellet in the back room of his veterinary clinic in the early 1970s. Today, their recipes are developed by his son, Dr. Ted Lafeber, III, along with top veterinarians and nutritionists.
In the early 1970s, Dr. Lafeber began experimenting with a pelleted food for birds. Initially, he made the pellets on a small mill in the rear of his animal hospital. Gradually, he began dispensing the food to bird owners to improve their birds’ health. The results were very good. The vast majority of birds did very well on the new pelleted food.
In the late 1970s, Dr. Lafeber bought five acres of Illinois farmland from his father. On this acreage, the Lafeber Company started to grow. Dr. Lafeber’s desire to provide pet birds with a high-quality, nutritious diet became the driving force behind the Lafeber Company. At first, pelleted food was the only thing manufactured. In the early ’80s, however, Dr. Lafeber developed Nutri-Start baby bird food. Shortly after that, Avi-Cakes were introduced.
In the fall of 1990, Nutri-Berries hit the pet bird market. Nutri-Berries represented a giant leap for Lafeber Company. Nutri-Berries solved three major problems faced by all pet bird owners: nutritional completeness, easy acceptance by the bird, and ease of feeding.
Throughout the history of Lafeber Company, quality has been the key to success. Attention to the ingredients used in the pet bird food product line along with a strong focus on the needs of our customers have helped Lafeber Company establish a reputation as one of the premier companies in the pet food industry. Their mission to this day revolves around the simple premise Dr. Lafeber established many years ago: Caring & Working for the Health of Animals.