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Nature's Variety Instinct

NJ Pet Supply carries Nature’s Variety because of our shared purpose to empower people to transform the lives of pets, which starts with food. Nature’s Variety is committed to making it possible for more pet parents to feed their own pets natural, holistic food guided by the unmatched nutrition of raw.

Since the beginning, Nature’s Variety has led with raw because they know the good it can do. They’re rewriting the rules of pet food and championing raw nutrition to bring its superior benefits to all that they do. Delicious and nutritious pet food should only use real ingredients. To Nature’s Variety this means all natural real meat, fruits and vegetables, with nothing artificial. They think feeding raw should be simple and fit into your everyday habits more easily. Nature’s Variety exists because they believe raw should be accessible to everyone so every pet can experience the benefits of proper nutrition.

Nature’s Variety Instinct is on a mission to make a positive difference in your cat and dog’s lives through nutrient-rich, high protein nutrition, guided by a belief in nutrition that is real, whole, pure, and as close to its natural state as possible. As the leader in raw pet food, Instinct is committed to redefining better for all pets by making raw nutrition accessible and simple.

NJ Pet Supply carries Nature’s Variety Instinct because they use the finest ingredients around the world to ensure immune and digestive health, lean muscles, a healthy coat and skin, and overall wellness for your dog or cat.

Nature's Variety is passionate about providing pure, real nutrition to keep your pets healthy and happy. Our foods are made with natural, wholesome, and delicious ingredients your dogs and cats will love. All of our foods are 100% free of corn, wheat, soy and other artificial colors and flavors.

Each recipe is rich in meat, poultry or fish proteins to give your pets everything they need for a long and happy life with you. Unlock your pet’s potential to thrive with better natural nutrition from Nature's Variety.