FREE SHIPPING on Qualifying Orders
FREE SHIPPING on Qualifying Orders
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Use discount code NEWAUTO10 to receive $10 off your first Autoship Delivery over $49 (not valid on Fromm, Acana, Orijen, RAWZ, or eGift Certificates)

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***Due to the ongoing labor shortage, please expect delays through UPS and USPS. Please order accordingly due to supply chain issues.***

Vital Essentials

NJ Pet Supply is a proud carrier of Vital Essentials because they’re a pioneer in the raw pet food industry. Their family-owned company, located in Green Bay, Wisconsin, produces high-quality raw frozen and freeze-dried pet food, snacks, and treats. First, Vital Essentials ingredients are USDA-inspected proteins. Second, the ingredients they DON’T include are as important as what they do. Third, they understand the dietary needs of dogs and cats. From metabolism to biochemistry, each species requires food, snacks, and treats that maximize nutritional value.


Their ALPHA Prey-Model Diet follows nature’s example with no added fruits or vegetables – just meat, vital organs, and bones. To a carnivore, these are the most nutritious and delicious parts of a whole animal. They instinctively thrive on these essential nutrients which promote vitality and support overall health and wellness for all breeds and ages.


Vital Essentials believes that every dog and cat in the world; regardless of financial means, urban or rural, deserves the opportunity to have access to the finest food available. They also believe that, other than natural prey, they provide the most healthy, delicious, innovative, and biologically appropriate commercially available pet food in the world. Therefore, they will leverage their God-given talents, passion, and resources to do whatever is necessary to ensure that every dog parent or cat parent who wants Vital Essentials or needs Vital Essentials will have a convenient and effective mechanism to access and procure their “World Class” pet food and treats, in the United States and around the world.

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For this collection of products and for the lowest prices allowed online, look to NJ Pet Supply for all of your pet food and supply needs. Whether your animal barks or chirps, meows or squawks, we have it all. Shop at the convenience of your home or on the go. NJ Pet Supply offers FREE Shipping to many areas in the Northeast Region of the USA. Even more, we offer select products, so place your order today for easy, no-hassle delivery to your front door!


Do you live in the NJ Area? Check out The Hungry Puppy Pet Food & Supplies, where you can shop in-store, online and place a curbside pickup order or have The Hungry Puppy deliver FREE to your front door in our Central NJ local delivery area!


With NJ Pet Supply and The Hungry Puppy , your pet will never go without the highest quality products at the lowest possible price!